Amazon India has announced a massive price cut for the Samsung Galaxy S24 Ultra. The flagship smartphone will be available for a new all-time low price during the upcoming Great Indian Festival sale. This deal significantly undercuts competing offers from rival e-commerce platforms.
The sale is scheduled to begin on September 23, 2025. According to the announcement, the phone’s price will drop to just INR 71,999. This represents a discount of nearly 50% off its original launch price.
Unprecedented Discounts on Premium Smartphones
Samsung originally launched the Galaxy S24 Ultra in India for INR 129,000. The new sale price makes the high-end device far more accessible to a wider audience. This aggressive pricing strategy highlights the intense competition during major sales events .
The deal is expected to include bank card discounts. It will also feature a nine-month No Cost EMI option for qualified buyers. This move is seen as a direct challenge to Flipkart’s competing Big Billion Days sale.
Market Impact and Consumer Choice
This pricing war benefits consumers looking for premium technology at reduced costs. The deep discount on the S24 Ultra may influence pricing for other flagship models in the market. It sets a new benchmark for how low prices can go during festive sales.
Shoppers now have a clear choice between the two major online retailers. Amazon’s deal currently offers the lowest available price for this specific model. This competition drives innovation in sales tactics and customer benefits.
The Samsung Galaxy S24 Ultra’s record-low price makes it a standout deal this season. This offer provides exceptional value for a top-tier Android smartphone. Consumers should ready their carts for this unprecedented discount opportunity.
Info at your fingertips
When does the Amazon Great Indian Festival sale start?
The sale is set to begin on September 23, 2025. It will run for a limited time, coinciding with Flipkart’s Big Billion Days event.
What is the new price for the Samsung Galaxy S24 Ultra?
Amazon will offer the Galaxy S24 Ultra for INR 71,999. This is a new all-time low price for the device in India.
Does the price include exchange offers?
The advertised record low price likely includes card discounts but excludes exchange offers. The final price after an exchange trade-in could be even lower.
Are there other Samsung phones on sale?
Yes, other models like the standard Galaxy S24 and the S24 FE will also see significant discounts. Flipkart is offering the Galaxy S24 for just INR 39,999.
What payment options are available?
Shoppers can use a nine-month No Cost EMI plan. Various bank card offers will also apply to further reduce the effective cost.
Trusted Sources
Reports from Reuters and Associated Press on e-commerce sales trends were consulted for market context.
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